Assertiveness

The quality of being self-assured and confident without being aggressive

“The only healthy communication style is assertive communication”

Jim Rohn

This quote explains a lot about communicating with other people. To communicate you must be confident and pleasant no matter in what situation. If you get in trouble and your parents are screaming at you, you would make it worse by screaming as well. You would have to keep your composure and smoothly explain your reasoning.